Content Marketing Plan
Most people never think about how Google sees their websites, but we do. If you want to be on the first page of Google for the search term “Tax Consultant in South Africa” but those words only appear once on your website, what are the chances that it will actually show up on Google for that term?
When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases and will then be recognized by search engines as a valuable, content-rich site. By optimising content with relevant keywords, you will get organic (free) focused traffic driven to your site. Every page is an opportunity to make a connection with a potential client. This content on the page is an investment in your business, not a marketing expense. Our professional copywriters will write your pages to convert Internet visitors to customers and let your pages make the sales for you.
WSI’s 3-Step Approach
Step 1: Analyse your business objectives
- Evaluation quality of existing website content
- Identify goals and who you should be targeting
Step 2: Keyword research and content integration
- Keyword analysis and research of target audience
- Write and edit quality keyword-rich content in the form of web pages, blog posts or articles
- Create press releases and distribute accordingly
Step 3: Management and measurement of results
- Analysis of search engine rankings and site activity
- Monthly reporting of results and site improvement
- Recommendations on how we can continually increase your website’s content quality.
By maximising the content on your website and syndicating it to as many relevant sites as possible, you ensure that your site gets traffic from the best possible search terms. WSI also promises that we will never use content farms to generate your content but only qualified, proven copywriters.
Contact us today to start building your content empire.
WSI-Internet Marketing Consultants