What is Conversion Architecture?

Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions. Ever been onto a company’s website looking for something specific and all you find is a lot of meaningless, useless information? Conversion architecture means giving your users what they want, hen they want it, in a format they understand.

These elements include:

• Persuasive copy
• Calls to action
• Conversion tools

Every website should be built with a specific purpose and goals in mind – not just because the CEO says “We need a website”. Building your site with Conversion Architecture in mind will result in more visitors doing what you want them to online – whether that is signing up for a free consultation or buying a new product. At the end of the day, your website needs to bring you return on investment and be an asset to your business.