Paid Search or Pay Per Click

Pay Per Click advertising or PPC is a very effective short-term strategy in your Internet Marketing arsenal. It can maximise a small budget to get prequalified visitors to your website quickly and effectively. ?

What Exactly is Pay Per Click Advertising?

PPC ads are the ads that you see on search engines like Google. They don’t only appear on the search engine pages, they can also appear on websites and blogs that have elected to show these ads for a percentage of the money generated by them. ?

How Does PPC Advertising Work?

If you want to use PPC, you need to select your keywords. You then tell Google, or the PPC vendor you are going to use, how much you are willing to pay for that ad to appear. In most cases you can also specify the times of day your ad will be shown and where geographically the ad can be shown. You then provide the ad according to the advertiser’s guidelines. The advertiser then assesses how good your ad is, how good the landing page is and how good your bid is in financial terms. Then it places your ad accordingly. If you have a great ad, a good landing page, and bid enough money on the keyword, then your ad could be number 1 on Google. ?

How Much Does PPC Advertising Cost?

Well, that depends on the following:?

• How competitive your keywords are.
• How many clicks you are going to get. ?
• What your budget is.

??You only get charges by the advertiser when someone clicks on your ad – it is like taking an ad out in a newspaper and only paying when someone reads the ad! But you have to be careful – if your budget is not set correctly, if you select very expensive, high traffic keywords, you could land up spending a lot more than you intended. ??For best results, get WSI to manage your PPC Campaign for you. Our services include:?

• Keyword research?
• Campaign management
• Landing page design
• Ad writing and placement

??Contact us today for PPC Management