Search Engine Optimisation

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Search Optimization – Making Sure You Increase Your Search Engine Ranking

With Google currently indexing over a trillion web pages worldwide, and almost seven million internet users in South Africa alone, the chances of a prospective customer finding you on the internet simply because you have a website are slim indeed. So make sure your website is optimized for search and increase your search engine ranking for noticeable results!

What exactly is Search Optimization?

Basically it’s the fine-tuning of a website in order to improve its search engine ranking, together with targetted link building. With 75% of searchers using organic search results as opposed to paid search placements, ensuring your website ranks as highly on organic search results as possible is essential!

Why is search optimization so important?

Search optimization plays a vital role in ensuring a higher search engine ranking, thus generating internet traffic. Typically, the higher up on a search results page that a website appears, the more visitors it will receive – the objective is therefore to ensure your website is listed as high up as possible.

Now, nobody can guarantee 1st page placement on Google organic rankings. Nobody. And simply submitting your website to a search engine is not likely to achieve a good search engine ranking either. You can, however, make sure that it is optimized for search and that it ranks as near to the top of the list as possible, where searchers are bound to see it. This is the first and most important step in ensuring your website is a success and does the job it should do in generating business for you.

Search optimization further allows you to gain targeted traffic i.e. people who are looking for your specific product or service by using specific keywords, which means far more effective results and no more marketing to the masses!

  How do you increase your search engine ranking?

No one person on the planet knows all of Google’s search algorithms, but because the WSI network is so large, we have a massive global resource dedicated to perfecting our SEO strategy and trying to figure out what makes Google tick.
Search engine ranking is determined by a number of factors, which look at the relevance of a site and thus where it will appear in the search results. Having your website optimized for search will therefore ensure that it receives the best possible search engine ranking and gets noticed. There are four factors that influence SEO:

• URL Factors                                                                                                                                                          
• On page Factors
• Off page factors
• Social Factors                              SMS “SEO” to                                                        073-752-5312
  

                                     to find out why you                                                        

                                                                should let WSI do this for You

Using an SEO Consultant

This is where our SEO Consultant comes in. We will analyse your website and provide you with a search optimization strategy tailor made to ensure your website meets certain criteria in order to appear as high as possible on search engine rankings. Our services include:
    •    Keyword research
    •    Analysing your competitors search engine optimisation strategy
    •    On page optimisation (optimising your website)
    •    Off page optimisation (linkbuilding)
 To find out more about our search optimization solutions and how you can increase your search engine ranking, contact us today and let our SEO Consultant advise you on the best steps to take for your business.