Pay Per Click (PPC) advertising is an investment, and just like any other, it has to pay for itself. PPC is enormously powerful, wether you are engaging in PPC on Google, Facebook, or any other platform. You only advertise to people who are looking for what you have right now, and you only pay when they respond by clicking through to your website. It is like taking an ad out in a newspaper and only paying for the ad when people read it!

Many people say that PPC is free to run, but a truly successful PPC campaign is carefully researched and constantly monitored.

WSI’s 5-Step Plan for Pay-Per-Click

Step 1: Create an conversion-driven webpage

  • Ensure there is a call-to-action
  • Have a contact form embedded in that page

Step 2: Generate a list of keywords

  • Keywords that potential buyers would search
  • Identify your negative keyword list
  • Identify broad and exact matches phrases

Step 3: Build your campaign

  • Research bid prices
  • Research times of day/geographic limitations to maximise budget
  • Write your advertisements

Step 4: Monitor your results

  • Split test ads against each other to achieve higher click through rates
  • Monitor which terms are getting clicks and grow the keyword lists

Step 5: Improve your performance

  • Rewrite ads to improve click through rates
  • Optimize landing pages to improve conversion rates
  • Improve you ROI by adjusting bid prices