If you want to rank #1 for  search terms in your industry, you need to understand how search engines work. You must know what factors search engines use in ranking websites and how they “read” and “index” web pages.

At WSI, we have a 3-Step plan to help businesses like you to identify and create the quality website content that Google loves. We will also ensure that you are fully leveraging Search Engine Marketing (SEM) in your business to help drive you more revenue. More searchers trust organic results, but Paid Search brings quicker results, so making sure that your company performs well on search engines is essential.

3-Step SEO Plan

Step 1: Dominate your particular industry sector

  • Identify your target audience
  • Set your website goals/ objectives
  • Understand what persuades your audience i.e. what moves them
  • Check out what your competition is doing online

Step 2: Get your website ranked as high as possible

  • Decide on what mix of Paid and Organic marketing is going to best suit your needs
  • Ensure your site structure is search engine friendly
  • Identify the keyword phrases your audience use
  • Identify off-site activities that will get you links

Step 3: Track, Monitor, Adjust

  • Track your keyword rankings
  • Analyze your website’s visitor activity
  • Monthly reports detailing website performance
  • Provide recommendations for improvements

Click here for more on Search Engine Optimisation