Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign. We provide you with a monthly report and make suggestions where changes need to be made to improve your Website Performance.

What is Analytics?

Analytics is the science of analysis and for our purposes, it means looking at your website traffic data and translating it into meaningful insights for your company. Do you receive a report every month that tells you how many hits your website has had and what countries they are from? This is termed a “data vomit” and is of absolutely no use to anyone.

What you need to know is how your visitors are finding your site, and what they are actually doing once they arrive. At WSI, we are passionate about finding actionable insights in your data and helping your company to mine your data correctly and read your customers minds.

Web Analytics Helps You Understand:

•   Unique visitors (not hits, which is How Idiots Track Success)
•   How visitors are getting to your site
•   Which keywords visitors are typing into search engines to reach your site
•   Which pages visitors are landing on and if they are bouncing
•   How often visitors are returning to your site
•   How many goals they are completing i.e. purchases, contact form, newsletter signups.